SEO ROI Calculator
Estimate SEO ROI from an annual traffic baseline and monthly pacing assumptions, with a built-in 2-month SEO ramp period.
How to Use this SEO ROI Calculator
- Enter SEO traffic from the last 12 months and the most recent month.
- Set natural MoM growth to pace your do-nothing baseline and set your expected YoY traffic growth target.
- The model assumes no incremental SEO lift in months 1 and 2 (SEO tracks baseline), with required incremental lift ramped linearly from months 3 to 12.
- Add conversion rate, LTV, gross margin, and project cost to estimate incremental profit, ROI, and break-even timing.
SEO ROI Calculator Use Cases
- Build a first-pass business case for SEO programs before signing off on budget.
- Compare incremental outcome under different traffic growth assumptions.
- Align marketing and finance teams on projected value using shared inputs.